Meet Willow, the Dating App That Won’t Judge You By The Appearance

Meet Willow, the Dating App That Won’t Judge You By The Appearance

You can find a complete large amount of apps in the marketplace now for young people looking for love: Tinder, Bumble, and OkCupid, to mention a few. Though their rationales vary—Tinder and Bumble are both concerning the swipe, but on Bumble, women result in the very first move, along with OkCupid you’ll get a handle on exactly how much information you reveal up front—they all have one or more thing in typical: Possible mates judge each other considering appearance.

But Willow, a unique software striking the App Store on Wednesday, is looking for an approach that is different. Instead of swiping left or right in line with the first selfie you notice, you’re prompted to resolve a collection of three questions—written by users—that are created to spark up a conversation. What’s more, users decide when if they would like to share pictures along with other users; in the beginning, the responses to these concerns are typical future dates see.

The app’s founder Michael Bruch claims Willow places the “social” back social networking. Bruch, now 24, ended up being fresh away from ny University as he established the application just last year. He says he was seeking to fill a void he noticed when working with apps that are dating centered on swipes in place of that which you like.

“You can match with a lot of people until you start talking to them,” Bruch tells TIME that you think are good looking but you don’t really know much about them. “If I’m going to invest time with someone i wish to understand that individuals have actually one thing to talk about–that’s what’s essential in my experience.”

Bruch is hoping that same desire for discussion is essential to numerous other teenagers aswell. Thus far, Willow has gained some traction. Over 100,000 users downloaded the beta form of the software that launched in August, sending on average three communications every day. Continue reading “Meet Willow, the Dating App That Won’t Judge You By The Appearance”